Paul Isherwood – Head of Technical & Quality, The SHS Group Drinks Division

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    • Paul Isherwood – Head of Technical & Quality, The SHS Group Drinks Division's presentations

    Paul is Head of Technical & Quality for The SHS Group Drinks Division, accountable for the WKD, Merrydown, Shloer & Bottlegreen brands.

    Previously he enjoyed various roles with GSK Nutritional Healthcare (Lucozade, Ribena and Horlicks), The Virgin Drinks Group, Cott Beverages and Coca-Cola & Schweppes Beverages.

    Paul has a First Class Honours degree in Chemistry and an MBA.

    Presentation Title: Hitting the sweet spot for soft drinks

    Synopsis:

    • Reviewing the sugar tax and implications for the soft drinks industry
    • Challenges of replacing sugar without impacting on taste and shelflife
    • Discussing child obesity and the health conscious trend
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